The biggest trends in better-for-you confectionery

16 March 2021


Today’s consumers are seeking out confectionery products that give them permission to indulge. Whether adding functional ingredients or cleaning up the ingredient list, manufacturers are finding new ways to create the healthier choices that modern shoppers expect.

To ensure success, though, better-for-you products still need to match the taste and appearance of classic confectionery – and that means color is crucial.

From sugar reduction to organic to plant-based, EXBERRY® Coloring Foods can help manufacturers connect with some of the biggest developments in the better-for-you market.

Our team of experts have vast experience creating spectacular confectionery products with clean and clear labels. Click below to read their insights on how to develop eye-catching candy treats that tap into today’s top trends.


Maartje Hendrickx
Market Development Manager