Color trends

Five big trends in better-for-you beverages

14 July 2021

Growing demand for better-for-you products is shaking up the beverage industry and sparking innovation. To ensure manufacturers are delivering the beverages that consumers want, it’s vital to keep pace with the latest trends.

Personalization is a key factor, with shoppers increasingly looking for beverages that meet their specific requirements. That can mean anything from plant-based sports nutrition drinks to ketogenic weight-loss shakes.

Even so, healthier formulations are no substitute for sensory appeal, so manufacturers need to ensure their beverages still look and taste great – which means color is key.

GNT’s experts have put together a selection of some of the biggest trends in better-for-you beverages alongside tips on how EXBERRY® Coloring Foods can maximize their appeal.

Click the link below to learn more about how to create the spectacular beverages that today’s shoppers want to see.

Maartje Hendrickx
Market Development Manager