Discover Shade Vivid Orange: a clean-label, vibrant color made from non-GMO paprika, perfect for snacks, confections, and more.
Color does much more than catch the eye—it’s the most powerful storytelling tool you have to make a lasting first impression. Vibrant, clean label shades turn heads, inspire curiosity, and impact how consumers experience flavor, quality and your commitment to authenticity. That’s why having a bold, natural orange is an essential asset for your color toolbox.
Introducing Shade Vivid Orange: a clean-label innovation made from non-GMO paprika. It provides vibrant orange shades without relying on traditional paprika oleoresins or extracts. While performing just as effectively, it stands apart for its transparency, sustainability, and clean processing. Whether you’re crafting gummies, snacks, or dressings, Shade Vivid Orange delivers vibrancy, natural appeal, and clean-label transparency.
What Sets EXBERRY® Shade Vivid Orange Apart?
When compared to the paprika oleoresins and extracts that have long been used in the food industry, EXBERRY® Shade Vivid Orange offers several key advantages:
1. Cleaner Processing Method—No Chemical Solvents
EXBERRY® Shade Vivid Orange is processed using traditional physical methods such as crushing, blending, and filtering, without the use of chemical solvents like ethanol. This ensures the color is halal and kosher certified while aligning with clean-label trends.
2. Clean-Label Color Solution
In many parts of the world, Shade Vivid Orange is recognized as a food ingredient, not an additive. In the EU, UK, and China, it can be labeled as « paprika oil, » while in the United States, it is listed as « Paprika (Color). » This clean-label status makes it a versatile and transparent color solution for global markets.
3. Vibrancy That Attracts Consumers
Shade Vivid Orange delivers a bright, captivating hue that elevates visual appeal in diverse food applications. From gummies to ice cream and baked goods, its striking color draws attention and enhances shelf appeal.
4. Non-GMO and Responsibly Sourced
The paprika used is non-GMO and grown by contract farmers in long-term partnerships. This ensures consistent raw material quality and availability throughout the year, while also supporting stable pricing. The crops are fully traceable and grown in compliance with GNT’s rigorous sustainability standards, ensuring a responsible, eco-friendly supply chain.
5. Exceptional Performance Backed by Expert Support
Last but certainly not least, Shade Vivid Orange delivers cost-effective, stable performance across diverse environments, maintaining its brilliance through pH, heat, and light variations. With both water-dispersible and oil-soluble formats, it offers exceptional versatility for a wide range of applications. And with the GNT team by your side, you’ll have expert support every step of the way—from ideation and development to a successful launch.
Real-World Application Examples
Confectionery
Shade Vivid Orange integrates effortlessly into a wide range of confectionery applications, including gummies, high-boil candies, panned products, marshmallows, and more. With its ability to perform at high temperatures and across all pH ranges, it ensures vibrant color stability throughout the shelf life of the product.
A gelatin gummy showcasing the vibrant orange color at a usage rate of 0.16% w/w.
Fat-Based Applications
For high-fat products like buttercreams, fat fillings, compound coatings, and chocolate, Shade Vivid Orange OS (oil-soluble) is the perfect choice. It blends seamlessly into fat-based formulations, providing a brilliant orange hue with exceptional stability. With a low typical usage range of just 0.02–0.1% w/w, it offers cost-effective performance without compromising on color intensity.
Compound coating on a snack bar demonstrating rich, stable color with a typical usage rate of 0.04–0.08% w/w.
Dairy & Frozen Desserts:
Shade Vivid Orange is perfect for a broad range of dairy and frozen dessert applications, from peach and apricot fruit preparations in yogurts and smoothies, to cheese products and ice cream bases. Shade Vivid Orange integrates seamlessly, with no impact on texture or flavor, making it an ideal option for clean-label formulations that meet consumer expectations for both bold colors and transparency.
Subtle yet vibrant orange ice cream for flavors like orange vanilla or peach, with a usage rate of 0.16% w/w.
Snack coatings & Seasonings:
Shade Vivid Orange is a key color for savory applications, especially in snacks and seasonings that consumers associate with bold, intense flavors. It performs exceptionally well in high-temperature processes, such as extruded cereals and snacks, while the oil-soluble version is perfect for coloring dry mix particles by dispersion. Whether it’s for snack coatings or seasonings, achieving the signature vibrant orange color—commonly linked with bold, cheese-flavored snacks—is effortless with Shade Vivid Orange. Its clean-label nature helps communicate authenticity and align with consumer expectations for transparency.
Extruded corn puffs coated with colored oil-slurry topical seasoning with dosage 0.6% w/w in slurry.
Embrace Transparency and Innovation with Shade Vivid Orange
As consumer demand for transparency, naturalness, and high-quality ingredients continues to rise, Shade Vivid Orange offers a solution that meets these needs while delivering a radiant orange color. Optimize your products, align with market trends, and provide consumers with a cleaner, more natural alternative to traditional colorants like paprika oleoresins or FD&C colors. Make the switch to Shade Vivid Orange today and stand out in the marketplace with the brightest, most brilliant orange on the shelf.
Get Started with Shade Vivid Orange Today
Ready to elevate your products with Shade Vivid Orange? Here’s how you can get started:
Request Samples: Fill out the form to request samples and application guides and discover how this vibrant color can enhance your formulations.
Consult Our Experts: Use the form to connect with our technical team for color matching, formulation, and scale-up support.
Want more information on how Shade Vivid Orange can elevate your products?
Take the first step toward vibrant, clean-label innovation—fill out the form to contact us today!