Yellow and orange are iconic colors in the bakery industry – not just for their visual appeal, but for their emotional and seasonal resonance. 

These warm hues evoke feelings of joy, indulgence, and comfort, making them ideal for bakery products that aim to delight. From lemon-flavored cakes to pumpkin-spiced muffins, yellow and orange shades signal freshness and flavor. Their popularity peaks in autumn, when consumers crave cozy, seasonal treats with golden tones and spicy notes. For bakery product developers, using plant-based color solutions like EXBERRY® is key to capturing this seasonal magic while meeting transparency demands from consumers.

Download our exclusive white paper to unlock the full potential of yellow and orange color solutions with EXBERRY® for your next project.

Fill out the form to access your copy and learn the following:

• Learn formulation tips from our bakery experts
• Ingredient insights from turmeric, safflower, carrot & paprika
• Application strategies for cakes, breads, frostings & more

Why yellow & orange matter in bakery innovation

Yellow and orange are more than just eye-catching – they’re psychologically and sensorially powerful:

• Yellow evokes freshness, happiness, and energy. Think lemon, vanilla, and buttery pastries.
• Orange stimulates appetite and indulgence. It’s the color of autumn, spice, and warmth—perfect for carrot cakes, pumpkin pies, and mango tarts.

These shades don’t just look good—they influence flavor perception and boost product appeal, making them essential for bakery product developers focused on consumer experience.

“Yellow and orange shades are perfect for baked goods. Whether it’s seasonal pumpkin spice or zingy yuzu yellows, EXBERRY® delivers the full range with sustainable plant-based colors.”
— Emma Fielding, Technical Sales

The rise of plant-based colors in bakery

With growing demand for clean label bakery ingredients, artificial dyes are being replaced by natural color solutions for cakes and pastries. EXBERRY® colors are made from fruits, vegetables, plants, and algae – offering: Transparent label declarations, versatile applications due to different formats (e.g. liquid, powder, oil-soluble) and sustainable production practices.

Plant-based color require careful formulation. With our white paper, we provide expert guidance for product developers in the bakery industry to overcome challenges related to pH-dependency, heat and light stability and fat content interactions to ensure vibrant yellow and orange results across bakery formats.

Download the full white paper

Want to dive deeper into the science, ingredients, and application strategies?

👉 Download the full white paper: “Sunshine & Spice – Transforming Bakery Products with the EXBERRY® Yellow & Orange Range” by filling out the form.