News & Events

EXBERRY® colors deliver clean-label appeal in Russia’s food and beverage market

23 September 2019

GNT Group is exhibiting at Moscow’s AgroProdMash exhibition once again this year, as the company continues to build awareness of EXBERRY® Coloring Foods in the Russian market.

Consumer demand is increasing in Russia for food and beverage products made without artificial ingredients. As a result, manufacturers are seeking alternative color solutions with clean-label appeal. EXBERRY® Coloring Foods are derived from fruits, vegetables and edible plants, which means they are perfectly aligned with this growing trend.

Exhibiting on Stand 3D90 at AgroProdMash, GNT will highlight the potential for using Coloring Foods in soft & alcoholic beverages, bakery products and fruit preparations. The EXBERRY® range includes hundreds of shades, including spirulina extracts for achieving clean label blues. GNT staff will be on-hand at the show to answer technical questions and explain the many application benefits of EXBERRY® Coloring Foods.

In addition to supplying high-performance colors, GNT is well known globally for its excellent customer service, providing full technical support throughout the product development process. This ensures product formulation (or reformulation) with Coloring Foods is as smooth as possible.

Jacek Meszka, Managing Director at GNT Polska, said: “All over the world, more and more consumers are beginning to ask questions about how the food and drink they buy has been made. Now we are seeing this trend emerging strongly in the Russian market and it is expected to accelerate in the coming years.”

He continued: “This presents a challenge for manufacturers but also an opportunity. With EXBERRY® Coloring Foods, brands can achieve clean label appeal before many of their competitors and demonstrate to shoppers that they are committed to selling wholesome products. Furthermore, GNT’s color solutions are backed by our market-leading customer support and our strategy of building positive long-term relationships in Russia’s food and beverage sector.”

AgroProdMash 2019 takes place at the Expocentre Fairgrounds in Moscow, Russia, 7-11 October 2019. For more information about the event, visit agroprodmash-expo.ru.