News & Events

EXBERRY® AT FOOD MATTERS LIVE 2018

Harnessing the Power of Plants to Say it with Color Growing interest in Coloring Foods as Plant-based Eating Evolves

16 October 2018

Mierlo / Derby 8th October 2018 – Driven by vegans, vegetarians and flexitarians – the rise of plant-based diets is here to stay. In the UK, the number of people identifying as vegans has increased by 350 % in the last ten years and this significant movement has a major impact on almost every food and beverage category leading to an increased use of natural ingredients from plant sources. EXBERRY®, the leading global brand of Coloring Foods produced by GNT, will focus on this social trend at Food Matters Live. The event will take place in London from 20th to 22nd November. At stand 100 in the Ingredients Zone, GNT will showcase how EXBERRY® can be used to support the creation of visually outstanding and deliciously fresh vegan milk drinks. EXBERRY® concentrates made exclusively from fruit, vegetables and edible plants are the one color solution to win consumers’ favor.

“Consumers are increasingly conscious and questioning about the food and drink they consume and at the same time have high expectations: plant-based foods are no exception and have to look appetizing and fresh. Additionally, color is a key driver for associations with naturalness and healthiness”, says Paul Collins, Managing Director of GNT UK. “Our EXBERRY® portfolio supports these expectations as they are based on the most natural principle of coloring food with food.” Despite being made from only plant-based ingredients, manufacturers don’t need to comprise on high performance, stability and brilliance. Optimum quality is achieved through full vertical integration of the supply chain including selection of the seed varieties and optimal cultivation conditions through to the production of the final concentrates, all steps are monitored and controlled meticulously. To ensure performance of the concentrates, experts are on-hand to support application development, from electing the solution fitting the individual characteristics of a product, inspiring with innovative concepts, advice on regulatory compliance, and support during the entire production integration process. “We provide tailor-made services to food and beverage manufacturers. This allows them to not only develop new vegan or vegetarian product recipes, but also to replace additives and clean up the labels of established products”, says Collins.

At FML 2018, EXBERRY® will bring the simple concept of coloring food with food to life and offer plant-based concepts for tasting. Vegan frappés will show-case the power of spirulina, beetroot and turmeric in applications. While refreshing themselves, visitors can discuss current trends and developments in the food and beverage market. The experienced team at FML will be pleased to provide advice on projects and answer questions on the application of Coloring Foods in all kinds of food and beverages – vegan, vegetarian or simply clearly labeled.

For further information read more about EXBERRY® and Coloring Foods.

Photo: At Food Matters Live, EXBERRY® by GNT will demonstrate how colors from fruit and vegetables support the trend towards plant-based food and beverages.

About EXBERRY®

EXBERRY® is the global market leader in Coloring Foods. The brand is synonymous with high-performance color solutions based on the most natural concept of coloring food with food. EXBERRY® concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drinks, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. The concentrates are valued worldwide for their ease of use, brilliance, performance and the complete vertical integration of the supply chain, which ensures full traceability, price and stock stability. In applying EXBERRY® products, manufacturers are assured of receiving highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favored color solution used by more than 1,400 food and beverage companies including the leading food and beverage producers in the world.

 

Press Contacts

GNT Group B.V.

Director of International Sales and Marketing

Paul Collins

Industrieweg 26

5731 HR Mierlo / The Netherlands

Phone: +31 40 7800450

pcollins@gnt-group.com

marketinginternational@gnt-group.com

 

Klenk & Hoursch AG

Corporate & Brand Communications

Nadja Feder / Susanne Nicolai

Uhlandstraße 2

60314 Frankfurt am Main / Germany

Phone: +49 69 719168-167

nadja.feder@klenkhoursch.de