News & Events

Fi Asia: how to wow consumers with natural color concepts for food and beverages

EXBERRY® Coloring Foods support manufacturers by providing the perfect solution to stand out in the market

28 September 2018

Mierlo, 16th August 2018 – Today’s consumers are becoming increasingly demanding. Food and beverage manufacturers are facing more challenges than ever when it comes to finding their recipe for success. People are on the lookout for naturalness, easy-to-understand product labels and a beneficial impact on their health. And above all, they love exciting creations that evoke emotions and fun and that have the potential to go viral on the web. These current trends require two main things: impressive colors and plant-based ingredients. With EXBERRY® Coloring Foods, made from fruit, vegetables and edible plants, manufacturers can fulfill these criteria and meet consumers’ wishes. At Fi Asia Indonesia, to be held in Jakarta from 3rd to 5th October, EXBERRY® by GNT will be in Hall B1 at Stand B1.D21. The leading global brand of Coloring Foods will show its comprehensive color portfolio and demonstrate exciting product concepts for future-proof products. 

 “In Indonesia and all over Asia, many people are highly concerned about a healthy diet and closely pay attention to the labels of the products they buy. Additives and unfamiliar ingredients are not accepted anymore,” says Victor Foo, General Manager of GNT Singapore Pte Ltd. “Many foods and beverages, however, still contain artificial colorants. By replacing these, producers can unlock new market potential.” The color concentrates are processed with only gentle physical methods such as cooking, chopping or pressing; no organic solvents or chemicals are used. Therefore, they can be labeled simply by mentioning the original ingredients, e.g. ‘Coloring Food (concentrate of elderberries, black carrot)’. “With Coloring Foods, consumers can easily understand which ingredients are used to color their products. This makes Coloring Foods the global standard for clean labels”, emphasizes Foo. In terms of variety, stability, brilliance and shelf life, the color concentrates provide excellent performance. Their outstanding quality and year-round availability are guaranteed by a complete vertical integration of the supply chain.

At Stand B1.D21 in Hall B1, visitors will not only have the opportunity to learn more about the concept of vertical integration but can also experience the natural color concentrates in applications: colorful soft drinks based on coconut water and colored coffee latte will be available as samples. Food and beverage manufacturers will also get advice on a trouble-free transition process from additive colorants to Coloring Foods and can discuss technical challenges with on-site EXBERRY® experts. A supermarket area will demonstrate the whole range of application possibilities – from beverages, confectionery, dairy and bakery products to savory applications such as soups, dressings, snacks, meat and meat replacements. 

Photos: At Fi Asia Indonesia, EXBERRY® by GNT will present colorful product concepts that meet current market trends and fulfill consumer demands for natural excitement. 

About EXBERRY®

EXBERRY® is the global market leader in Coloring Foods. The brand is synonymous with high-performance color solutions based on the most natural concept of coloring food with food. EXBERRY® concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drinks, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. The concentrates are valued worldwide for their ease of use, brilliance, performance and the complete vertical integration of the supply chain, which ensures full traceability, price and stock stability. In applying EXBERRY® products, manufacturers are assured of receiving highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favored color solution used by more than 1,400 food and beverage companies including the leading food and beverage producers in the world.

Press Contacts

GNT Singapore Pte Ltd.

General Manager Victor Foo 1A, International Business Park #11-02 609933 Singapore / Singapore Phone: +65 6659 4180 vfoo@gnt-group.com

GNT Group B.V.

Director of International Sales and Marketing Paul Collins Industrieweg 26 5731 HR Mierlo / The Netherlands Phone: +31 40 7800450 pcollins@gnt-group.com marketinginternational@gnt-group.com

Klenk & Hoursch AG

Corporate & Brand Communications Rebecca Dahmen / Susanne Nicolai Uhlandstraße 2 60314 Frankfurt am Main / GermanyPhone: +49 69 719168-163 rebecca.dahmen@klenkhoursch.de