News & Events

FI Asia-China: How to Win Consumers with Coloring Foods

EXBERRY® guides manufacturers through coloring food with food

04 May 2018

Mierlo, 4th May 2018 – In Asia, the demand for a natural and healthy nutrition continues unabated. Food and beverages must be free from additives to please consumers’ wishes. When it comes to color, concentrates from fruit and vegetables provide manufacturers with a perfect solution to both meet expectations on naturalness and create vibrant colors. Thanks to a new Group Standard on Coloring Foods by the China National Food Industry Association, which has come into effect on 1st January, manufacturers finally have regulatory certainty to give their customers what they want and recognize to be natural. At Fi Asia-China, to be held in Shanghai from 11th to 13th July, EXBERRY® by GNT, the global market leader in Coloring Foods, will be on-site at stand N2E15 to show its solutions that fully comply with the Group Standard and support visitors in taking the next step towards clean labels.

The colors from fruit and vegetables can be applied to all kinds of products including confectionery, dairy and bakery products, savory applications such as soups or meat, as well as soft and alcoholic drinks. In the beverage market, consumers increasingly look for new and exciting drinking creations that fulfill their wishes for indulgence and attract the eye. Manufacturers can innovate their portfolio with completely natural and colorful solutions. At the show, EXBERRY® will present its whole range for all kinds of beverages such as lemonades, ice tea or alcoholic drinks. Like all product lines, they are processed using only water and common methods comparable to those used in a domestic kitchen. “Today, food and beverage manufacturers need completely natural colors to create future-proof products and win consumers trust”, says Victor Foo, General Manager of GNT Singapore Pte Ltd. “Coloring Foods offer the only solution consumers readily accept. Thanks to their outstanding performance, our EXBERRY® portfolio is ideal to create truly natural products that stand out on supermarket shelves.”

EXBERRY® experts will be available at stand N2E15 to provide insights into latest consumer and color trends, advise on the application of Coloring Foods and inform on the effective and trouble-free transition process from additive colorants. With delicious soft drink samples, colored in different shades, visitors can not only refresh themselves but be inspired for creative drinking experiences. The booth will also demonstrate the concept “from farm to fork” – the complete vertical integration of the supply chain which guarantees best quality and year-round availability at stable prices.

About EXBERRY®

EXBERRY® is the global market leader in Coloring Foods. The brand is synonymous with high-performance color solutions based on the most natural concept of coloring food with food. EXBERRY® concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drinks, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. The concentrates are valued worldwide for their ease of use, brilliance, performance and the complete vertical integration of the supply chain, which ensures full traceability, price and stock stability. In applying EXBERRY® products, manufacturers are assured to receive highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favored color solution used by more than 1,400 food and beverage companies including the leading food and beverage producers in the world.

Paul Collins
Director of International Sales and Marketing