News & Events

FI South America 2018: There is no way around Coloring Foods

EXBERRY® provides local support in creating eye-catching with natural color concepts

08 June 2018

Mierlo, 8th June 2018 – Creative color concepts in food and beverages are on the rise. As color is an important indicator for freshness, quality and taste, it determines 75 percent of a consumer’s first impression. Moreover, it has turned into an essential tool for product differentiation. Today, one in ten consumers is influenced by social media when purchasing food and beverages. They look for vibrant colors and shareable products. Nevertheless, food and beverages need to be natural down to the smallest ingredient to comply with the global health drive. Additives are under ever growing scrutiny by consumers, retailers and governments around the world. Colors from fruit and vegetables provide manufacturers with a both vibrant and completely natural solution to stay ahead of these developments. At Fi South America, to be held in São Paulo from 21st to 23rd August, EXBERRY® by GNT, the global market leader in Coloring Foods, will show its high-performance color portfolio at stand 4-50.

“Food and beverage producers need to create visual highlights that stand out on the supermarket shelf. Considering the growing criticism of additives, they can no longer rely on colorants in this regard,” says Mario Slikta, General Manager of GNT Brazil. “With our portfolio of Coloring Foods in more than 400 different shades, manufacturers can create products that convince their customers in all respects.” The concentrates are made exclusively from fruit, vegetables and edible plants. For the production, only gentle physical methods that are comparable to those in a domestic kitchen are applied, chemicals are not used. Thanks to a completely integrated value chain, EXBERRY® provides excellent performance in terms of stability, brilliance and shelf-life. Colors from fruit and vegetables can be applied to all kinds of food and beverages, including confectionery, dairy and bakery products, soft and alcoholic drinks as well as savory applications. “When implementing Coloring Foods, our experts provide local support, from color matching to stability testing, process integration and regulatory support. Manufacturers can trust in an effective and trouble-free transition with no surprises,” emphasizes Slikta.

EXBERRY® experts will be available at stand 4-50 to inform about the natural color solutions for every application. They will provide insights into creative color concepts and trending themes such as purple, mystical mermaids or galaxy, and how to achieve them with Coloring Foods. Visitors can meet and experience the concentrates first-hand and taste various options of on-trend, fruit and vegetable ice cream.

About EXBERRY®

EXBERRY® is the global market leader in Coloring Foods. The brand is synonymous with high-performance color solutions based on the most natural concept of coloring food with food. EXBERRY® concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drinks, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. The concentrates are valued worldwide for their ease of use, brilliance, performance and the complete vertical integration of the supply chain, which ensures full traceability, price and stock stability. In applying EXBERRY® products, manufacturers are assured to receive highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favored color solution used by more than 1,400 food and beverage companies including the leading food and beverage producers in the world.

Paul Collins
Director of International Sales and Marketing