Each year EXBERRY® predicts which colors will make an impact over the coming 12 months. In 2020, we forecast that Shades of Aqua will be the key food & beverage color trend, with vivid blues and greens set to drive innovation as shoppers seek to re-connect with nature. Shades of Aqua evoke marine environments and mountain landscapes, conveying a sense of health and wholesomeness. This chimes with consumers’ desire to feel at one with their bodies and the world around them.
Find out more in our latest trend report, which focuses on color trends in the food and beverage sector.