The trends highlighted here are just the beginning. From nostalgic flavors to cross-category innovations, the food and beverage industry is brimming with opportunities for creative product development. To dive deeper into these categories and explore all 20 top trends 2025 for bakery confectionery beverages and dairy, download our 2025 Top Trends Report today.

This report is packed with insights tailored to help product developers and marketers like you turn trends into successful products. Don’t miss out on the opportunity to stay ahead in an increasingly competitive market.

Bakery top trend: Beverage fusion

Imagine a baked good inspired by your favorite drink. Beverage fusion is taking the bakery category by storm, blending the best of two worlds – popular beverages and artisanal baked goods. Think coffee-flavored pastries, beer-infused breads, or cocktail-inspired cupcakes.

This bakery trend often involves cross-brand collaborations that leverage the popularity of two iconic names to create fresh, exciting market offerings. Visual appeal plays a significant role here; natural, plant-based color solutions, such as EXBERRY®’s range, help replicate the hues of beverages while maintaining a clean and simple label approach.

Why it works: Beverage-inspired baked goods create multi-sensory connections for consumers, offering innovative ways to enjoy beloved flavors.

Confectionery top trend: Celebrating crystal candies

Inspired by Vietnamese Lunar New Year traditions, crystal candies are ready to enchant global markets. Their shimmering colors, luxurious appearance, and diverse flavors make them perfect for both traditional celebrations and social media storytelling.

These candies offer a sensory experience that appeals to a wide audience. Their vibrant colors catch the eye, while their textures and flavors create a memorable eating experience.

Why it works: Crystal candies meet consumer demand for shareable, visually striking products that stand out on social media. They are proof that tradition and innovation can blend seamlessly.

Beverages top trend: Beauty drinks

The intersection of beauty and wellness is redefining the beverage sector. Beauty drinks offer consumers a “beauty from within” approach, tapping into the growing demand for holistic health solutions. These drinks combine functionality with aesthetic appeal, focusing on natural, sustainable ingredients that align with the “clean beauty” trend.

This category blurs the lines between supplements, the beauty, and the food industry, offering innovative products that serve dual purposes. Subtle hues, achievable with EXBERRY® colors, and cloudy bases provide soft pastel shades that perfectly complement this trend.

Why it works: Beauty drinks appeal to consumers seeking more efficient, natural ways to enhance their appearance while maintaining sustainability.

Dairy trend: The rise of blue raspberry

The nostalgic appeal of blue raspberry is making waves in the dairy sector, with experts predicting significant growth for the flavor across Europe from 2025. It’s not just a trip down memory lane—blue raspberry is being elevated with gourmet twists, from unexpected flavor combinations to innovative formats.

This trend also aligns with the “feeding your inner child” movement, which combines playful indulgence with premium execution. Vibrant blue hues, achievable with clean-label solutions like EXBERRY® Shade Blue – HP (based on spirulina), offer a natural way to bring this flavor to life.

Why it works: Consumers crave products that balance nostalgia with sophistication, and blue raspberry delivers on both fronts.

Ready to discover more top trends 2025 for bakery, confectionery, beverages and dairy?

The trends highlighted here are just the beginning. From nostalgic flavors to cross-category innovations, the food and beverage industry is full of opportunities for creative product development. To dive deeper into these categories and explore all 20 top trends, download our 2025 Top Trends Report today.

This report is packed with insights tailored to help product developers and marketers like you turn trends into successful products. Don’t miss out on the opportunity to stay ahead in an increasingly competitive market.