Natural colors for snacks and cereals
Consumers are demanding more from their snacks. While they were once considered a guilty pleasure, today’s shoppers are seeking out healthy, natural, and sustainable options.
Color is an essential aspect to stand out from the competition. A product’s appearance is crucial to creating shelf appeal and sends out important signals as to its quality.
Our range of EXBERRY® plant-based colors contains hundreds of shades from across the rainbow. Discover what our food colors can do for your snack and cereal products.
Coated snacks
Colorful fat coatings are ideal for eye-catching bakery products, desserts, and cereal bars. Our natural colors can add an array of attractive shades to these products.
EXBERRY® Oil-Dispersible or Micronized Powders products should be used to achieve a homogenous color effect and more intense visual impact in fat-based coatings. These ranges are created with a smaller particle size that enables them to achieve vibrant shades.
Voorbeeld van EXBERRY® in gecoate ontbijtgranen
Extruded snacks and cereals
EXBERRY® plant-based colors can deliver eye-catching shades in extruded products made from cereals including rice, corn, oat, and wheat while supporting natural ingredient lists.
These colors can be used to enhance the natural appearance or to add interesting color to complement the flavor and shape of the final product.
Voorbeeld van EXBERRY® in geëxtrudeerde snacks en ontbijtgranen
Potato and vegetable chips (seasoning)
Consumer demand for exciting new snack options has fueled innovation in the chips market. As a result, brands are developing both potato and vegetable chips with exotic flavor profiles and eye-catching colors.
EXBERRY® can deliver a wide spectrum of shades to maximize the appeal of potato and vegetable chips, from subtle hues to vibrant shades. Our Micronized Powders are ideal to color chip seasonings and can be used to achieve yellows, reds, pinks, blues, purples, and greens.
Voorbeeld van EXBERRY® in aardappel- en groentechips (kruidenmix)
Cereal bars
Cereal bars provide opportunities for bold and exciting colors, flavors, and ingredients.
Our plant-based colors can deliver a broad spectrum of shades in cereal bars while supporting natural ingredient lists. Formed cereal bars can incorporate color in many ways, from binding syrup to inclusions or coatings.
Key technical considerations can include pH levels, especially when trying to achieve vibrant reds and bright purples.
