Pistachio is more than just a flavor in the food and beverage industry today; it is a trend. From artisanal ice creams to pistachio croissants and pastel-colored dairy drinks, this soft green nut has become a symbol of luxury, wellness, and Instagram-worthy aesthetics.

At EXBERRY®, we explore this trend in our brand-new white paper, “The Pistachio Effect: A Taste of Luxury A Vision in Green”. If you are a product developer in the bakery, dairy, or confectionery, this whitepaper is your guide to making pistachio the star of your next product success story, complete with insights on clean-label color solutions.
Download the full whitepaper by filling out the form to get the insights you need to ride the pistachio wave with confidence.

Pistachio:
From middle eastern heritage to global luxury icon

The pistachio trend did not happen overnight. From the food culture of the Middle East, pistachio has long been associated with hospitality, opulence, and indulgence. Today, its global evolution is visible in modern food capitals like Dubai—where pistachio cream truffles dusted in gold are not just desserts, but status symbols. Now, this ingredient is reintroducing itself to a new generation of consumers through social media, café culture, and design-forward packaging.

Why pistachio works:
Flavor, emotion, and visual storytelling

Pistachio strikes the perfect balance of indulgence and wellness. It is creamy yet sophisticated, subtle yet flavorful—a premium alternative to vanilla or chocolate that is not overwhelming. It also has a nostalgic emotional pull, resonating with older consumers while appealing to Gen Z’s appetite for “quiet luxury” and minimalist aesthetics.

But the core of this trend is… Color.

In our white paper, we explore how color is non-negotiable in delivering the full pistachio experience.

From concept to creation:
Formulate with confidence

Overcoming three key challenges is essential to developing a pistachio-forward product:

• Flavor complexity: Pistachio flavor varies widely and is often enhanced with vanilla, white chocolate, or rose
• Color consistency: Achieving a shade of green that meets consumer expectations requires careful use of natural ingredients.
• Clean labeling: Consumers want transparency. Synthetic colors undermine the “natural indulgence” promise.

This white paper offers insights into navigating pistachio formulation challenges and is backed by global market data and application spotlights in each key category.

Download the « The Pistachio Effect » white paper to learn how EXBERRY® can help you transform the potential of pistachios into product success.