Learn how to select consumer‑friendly carotene color solutions that meet today’s expectations for naturalness, labeling and performance.

Carotenes are widely used to replace artificial yellow colors, but selecting the right carotene color solution has become increasingly complex. While many options are available on the market, they differ in terms of source, processing method, formulation and how they are perceived by consumers.

In this webinar, we help food and beverage R&D teams understand the different carotene color options and how these choices impact naturalness, labeling, performance and suitability for specific applications. We explore why “carotene is not just carotene,” outline key consumer and regulatory drivers, and explain how different carotene types behave in formulations.

This session will help you to choose carotene color solutions that align with consumer expectations for natural ingredients, without compromising on visual appeal or functionality.

Key Takeaways

• Carotene color solutions differ more than many expect
• Naturalness now drives carotene selection decisions
• Source and processing impact labeling and performance
• The right choice depends on application and consumers

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