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As Halloween draws near and storm clouds gather, brands are preparing to unveil a variety of limited-edition treats aimed at enticing shoppers seeking small delights, spooky snacks or monster refreshments. Halloween is a crucial date for food and beverage manufacturers. Similar to other seasonal celebrations like Christmas, Easter, and Thanksgiving, Halloween-themed products must capture consumer interest and persuade retailers to allocate shelf space for these exclusive items. Learn how color can support brands to brew up spooky success with trending Halloween beverages.

The Importance of Standing Out

To make a mark during Halloween, brands need to create products that not only taste great, but also offer a unique experience. This is where investing in movie franchises can be a game-changer. Drinks, confectioneries, or food service offerings tied to popular movies are often welcomed by consumers. Packaging design plays a crucial role here, often supported by scary flavors that enhance the Halloween theme.

However, these investments can be expensive and heavily reliant on the success of the movie franchise. Therefore, concentrating on broader consumer trends and developing product innovations that merge popular trends with Halloween themes may offer a more sustainable approach.

Trending Halloween Beverages

Considering EXBERRY®’s trend campaign, Regeneration Rising, our application team has crafted spooky, bewitched, and naturally colored beverage concepts. Within the Color Direction Elevated Earth, we observe that consumers are drawn to products that convey an organic yet premium look and feel. This appeal is often achieved through dark, moody colors, which align perfectly with the eerie themes of Halloween.

This year, several trending Halloween beverages are set to hit the shelves, each with its own spooky twist:

  • Bats Brew – Better Boost: This vibrant purple drink offers a clean caffeine boost extracted from green tea or green coffee beans, accompanied by vitamin blends for health-driven formulations. Perfect for those looking for a healthier energy kick.
  • Haunted Spirit Sour – Sweet and Sour: This drink tests taste buds with a hint of rosemary, offering a unique fruity-herbal twist combined with the sourness of green apple.
  • Vampire Venom – Premium Juice: Bridging the gap between no and low alcohol options, this premium dark berry juice is ideal for those seeking a refined, alcohol-free beverage.

The Role of Natural and Sustainable Products

In recent years, there has been a significant shift towards natural and sustainable products. Consumers are increasingly looking for items that not only taste good, but also align with their values. This trend is particularly relevant during Halloween, as shoppers seek out products that are both festive and environmentally friendly. By using plant-based colorings and focusing on sustainability, brands can create Halloween-themed products that appeal to a wide range of consumers. EXBERRY® broad product portfolio of vibrant and versatile, plant-based colors for different food and beverage applications offers all colors of the rainbow to product developers seeking a sustainable color option. Prioritizing high quality ingredients resonates with consumers’ desire for authenticity and quality.

The Power of Packaging

Packaging plays a vital role in attracting consumers, especially during seasonal events like Halloween. Eye-catching designs that incorporate spooky elements can make a product stand out on the shelves. For example, using dark, eerie colors and incorporating Halloween motifs such as bats, witches, and graveyards can enhance the overall appeal of the product. The product’s color can be repeated or enhanced by packaging. Taking into account the complete consumption experience of the consumer in the product development process is therefore crucial.

Moreover, sustainable packaging options are becoming increasingly important. Consumers are more likely to choose products that are packaged in eco-friendly materials. Brands that invest in sustainable packaging solutions can not only reduce their environmental impact but also attract environmentally conscious consumers.

Get in touch

EXBERRY® is the perfect partner for new spooky product development, offering natural color solutions that meet the demands of today’s consumers. With our expertise in creating vibrant, plant-based colors, EXBERRY® can help brands develop Halloween-themed products that are both visually appealing and aligned with consumer trends. In interest to learn more? Please contact us.

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Source: thefoodpeople, „Drinkswatching Q3 2024“

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