Naturalness is an issue of high importance to consumers when buying non-alcoholic beverages. FMCG Gurus’ research shows natural drinks are seen to be healthier, more trustworthy, more sustainable, and better quality. Of course, sensory appeal remains crucial to success – and color is vital. Research shows color influences flavor perception and can play a critical role in consumers’ beverage choices.
Find out how EXBERRY® plant-based colors can help you to create future-prood beverages by filling in the form and downloading your free EXBERRY® Fact Sheet.