Natural colors for drinks

Naturalness is of high importance to consumers when buying beverages. Natural drinks are seen to be healthier, more trustworthy, more sustainable, and better quality.

Sensory appeal is still crucial to success – and color is vital. Color has been shown to influence flavor perception and can play a critical role in consumers’ purchase decisions. Explore the natural, versatile options for drink coloring.

Our plant-based EXBERRY® colors can deliver a full spectrum of shades in almost any beverage application while meeting demands for natural ingredients.

Soft drinks

EXBERRY® coloring concentrates can help you create colorful soft drinks that meet modern consumer demands for natural ingredients.

Our range of natural colors is ideal for both carbonated and non-carbonated soft drinks. EXBERRY® can be used to deliver everything from the subtle shades of craft-style premium beverages to the more intense, vibrant colors used in classic fizzy soda formulations.

Example of EXBERRY® in soft drinks

Autumn Brown colored soft drink — Shade Autumn Brown

Golden Brown colored soft drink — Shade Golden Brown

Lemon Yellow colored soft drink — Shade Lemon Yellow

Cloudy yellow colored soft drink — Shade Yellow – Cloudy

Sunstone Orange colored soft drink — Shade Sunstone Orange

Maderin orange colored soft drink — Shade Mandarin

Pink colored soft drink — Shade Pink Red

Brilliant Pink colored soft drink — Shade Brilliant Pink

Rubescent Red colored soft drink — Shade Rubescent Red

Strawberry red colored soft drink — Shade Strawberry Red

Vivid red colored soft drink — Shade Vivid Red

Purple plum colored soft drink — Shade Purple Plum

Syrups and compounds for beverages

EXBERRY® can deliver natural colors to dilutable drinks, syrups, and compounds for beverages. These products contain ingredients in a concentrated format and are mixed with water, milk, or other liquids before consumption. Ingredient interactions are an important consideration, but brix and sugar content can have a protective effect on the color in concentrated syrups.

Functional beverages

Functional beverages are an increasingly popular choice for health-conscious consumers.

Our natural colors can bring different flavors to life in products ranging from vitamin waters to kombuchas. In many cases, the most important technical considerations will be ingredient interactions as certain vitamins, minerals, and botanicals can alter the performance of plant-based colors.

Juice drinks and smoothies

Smoothies and juice drinks can provide a tasty, convenient health boost – and consumers want these products to come with clean and clear labels.

Adding plant-based colors for coloring juice enhances the color and delivers a consistent, appetizing appearance throughout the shelf life. Key technical considerations for these products can include pH, ascorbic acid, and mineral levels.

Example of EXBERRY® in juice drinks and smoothies

Lemon yellow colored smoothie — Shade Lemon Yellow

Brilliant Orange colored smoothie — Shade Brilliant Orange

Strawberry Red colored smoothie — Shade Strawberry Red

Brilliant Pink colored smoothie — Shade Brilliant Pink

Yellow cloudy colored juice — Shade Yellow – Cloudy

Maderin orange colored juice — Shade Mandarin

Strawberry red colored juice — Shade Strawberry Red

Purple plum colored juice — Shade Purple Plum

Powdered beverages

Powdered beverages require color solutions that quickly solubilize to ensure drinks have strong visual appeal.

Our EXBERRY® Micronized Powders can be used to deliver vibrant red, pink, blue, purple, green, and yellow shades to instant formulations, giving the powder blend a homogeneous appearance. Our wide range of standard EXBERRY® powders can also provide a cost-effective option.

Energy drinks

In the modern market, artificial colors can limit energy drinks’ appeal.

EXBERRY® can be used to deliver exceptional results in energy drinks. Our plant-based food colorings can showcase a wide variety of flavors while supporting natural ingredient lists.

Contact us now for more information.

Alcoholic beverages

Drinking habits are undergoing seismic change. The new generation of consumers is adopting a more mindful approach to alcohol based on quality over quantity, with impactful flavors and low sugar.

Bold and bright shades are a crucial part of many alcoholic drinks’ identity, but today’s consumers expect these colors to be natural.

EXBERRY® allows brands to achieve the visual impact they need by using natural alcohol coloring while reassuring consumers that the coloring ingredients come from a trustworthy source.