Natural colors for snacks and cereals

Consumers are demanding more from their snacks. While they were once considered a guilty pleasure, today’s shoppers are seeking out healthy, natural, and sustainable options.

Color is an essential aspect to stand out from the competition. A product’s appearance is crucial to creating shelf appeal and sends out important signals as to its quality.

Our range of EXBERRY® plant-based colors contains hundreds of shades from across the rainbow. Discover what our food colors can do for your snack and cereal products.

Coated snacks

Colorful fat coatings are ideal for eye-catching bakery products, desserts, and cereal bars. Our natural colors can add an array of attractive shades to these products.

EXBERRY® Oil-Dispersible or Micronized Powders products should be used to achieve a homogenous color effect and more intense visual impact in fat-based coatings. These ranges are created with a smaller particle size that enables them to achieve vibrant shades.

Example of EXBERRY® in coated cereals

Extruded snacks and cereals

EXBERRY® plant-based colors can deliver eye-catching shades in extruded products made from cereals including rice, corn, oat, and wheat while supporting natural ingredient lists.

These colors can be used to enhance the natural appearance or to add interesting color to complement the flavor and shape of the final product.

Example of EXBERRY® in extruded snacks and cereals

Potato and vegetable chips (seasoning)

Consumer demand for exciting new snack options has fueled innovation in the chips market. As a result, brands are developing both potato and vegetable chips with exotic flavor profiles and eye-catching colors.

EXBERRY® can deliver a wide spectrum of shades to maximize the appeal of potato and vegetable chips, from subtle hues to vibrant shades. Our Micronized Powders are ideal to color chip seasonings and can be used to achieve yellows, reds, pinks, blues, purples, and greens.

Example of EXBERRY® in potato and vegetable chips (seasoning)

Yellow potato chips — Shade Yellow – MN Powder

Orange potato chips — Shade Yellow + Shade Red – MN Powder

Pink potato chips — Shade Pink – MN Powder

Red potato chips — Shade Red – MN Powder

Purple potato chips — Shade Purple – MN Powder

Green potato chips — Shade Green – MN Powder

Cereal bars

Cereal bars provide opportunities for bold and exciting colors, flavors, and ingredients.

Our plant-based colors can deliver a broad spectrum of shades in cereal bars while supporting natural ingredient lists. Formed cereal bars can incorporate color in many ways, from binding syrup to inclusions or coatings.

Key technical considerations can include pH levels, especially when trying to achieve vibrant reds and bright purples.