Bold, bright and unexpected: Natural color concepts for new confectionery

The new generation of shoppers is increasingly searching for products with natural, sustainable ingredients and joyful, vibrant colors. This “Healthy Hedonism” trend is inspiring a radical rethink of what is possible with natural color, from the use of soft, luminous, tone-on-tone pastel hues to combinations of bright, clashing, highly saturated shades.

EXBERRY® colors can be used to deliver these bold shades in confectionery applications while matching up to expectations on the ingredient list. EXBERRY® Coloring Foods are clean-label concentrates made from non-GMO fruit, vegetables, and plants using physical processing methods, while GNT is also committed to becoming the leader in its field on sustainability.

Find out more by downloading our trend presentation on “Healthy Hedonism” for confectionery products.

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