Make the switch to plant-based colors with confidence
Natural food colors have moved from niche to mainstream. Today, they are more widely used than synthetic colors, driven by rising consumer demand for clean labels and recognizable ingredients.
This shift is now accelerating even further. With the U.S. signaling its intention to phase out petroleum-based dyes, food and beverage manufacturers in North America and beyond must start future-proofing their color portfolios.
The good news? Replacing artificial colorants doesn’t have to mean compromising on vibrancy, stability, or performance.
What you will learn:
In this white paper, you’ll discover how colors from fruits, vegetables, and plants can successfully replace synthetic dyes – while meeting both regulatory requirements and consumer expectations for natural ingredients.
- Why plant-based colors are the most reliable long-term alternative to artificial colorants
- How EXBERRY® supports you through every step of the transition, from color matching to regulatory guidance
- Which raw materials deliver vibrant, stable shades across the full yellow, orange, red, pink, and blue spectrum
Download the whitepaper "From Artificial to Natural with EXBERRY®"
“Colors from fruits, vegetables, and plants can now deliver performance comparable to synthetic dyes across a wide range of food and beverage applications.”
FDA’s Red 3 ban and synthetic food dye restrictions
Replacing artificial red dyes with natural colors
How we can support you in a smooth transfer?