Gather Together: 2026 Color Trends for Food and Drink
In times of uncertainty, people are turning to food and drink for connection, culture, comfort, and creativity. Our latest research shows how bold, natural color brings these shared experiences to life and sets the stage for the next generation of sensory trends.
Explore the Future of Color
Whether you’re in product development or marketing, understanding consumers is essential to creating your next successful product. Our in-depth analysis of global behavior and visual culture reveals the new ways food and drink are helping people come together.
Download the full interactive report for the latest trends, color palettes and real-world examples to inspire your next product idea.
Discover four sub-trends that reflect how people are eating, drinking and connection – and what that means for future color direction
Join the Webinar
Join us for an exclusive webinar that goes beyond trends – into transformation.
We will uncover the cultural and consumer forces driving the next wave of color innovation and show how these insights translate into real-world opportunities across bakery, confectionery, dairy, and beverages. Discover how color can do more than catch the eye – it can signal flavor, evoke emotion, and tell a story. You will see inspiring concepts powered by EXBERRY® plant-based color solutions, designed to help you create products that resonate with today’s consumers.
Your inspiration guide
Designed to help R&D and marketing teams translate these color directions into meaningful product opportunities across categories.
- Understand what motivates today’s consumers
- Explore four powerful sub-trends shaping the future of food and drink
- Get inspired by mood boards plus flavor, texture and format cues
- See exclusive EXBERRY® concepts created by our innovation experts
- Access four strategic color palettes to guide product ideation
- Gain actionable insights for beverages, bakery, dairy and confectionery
- Learn how to turn emerging trends into tangible product ideas
Ready to transform consumer insights into market-ready innovation?
