We are excited to offer you an exclusive opportunity to download a white paper on the use of natural food colours in the Indian market. The white paper, titled “New Opportunities for Natural Food Colours in India” explores the growing demand for natural colours among urban-dwelling consumers in India’s biggest cities.
In the white paper, you will discover how the naturally vibrant hues of fruits, vegetables, spices, and herbs have always been intrinsic to Indian cuisine, creating a powerful visual appeal that is key to whetting the appetite. While food colouring ingredients are widely used in many parts of the world, historically, they have not been as prevalent in India due to a strong desire among consumers to avoid packaged foods and beverages containing additives.
However, as social mobility increases, particularly in the big cities and conurbations, there is now growing demand for packaged goods. Unfortunately, many of these products are made with artificial ingredients, including synthetic colours. This presents a significant opportunity for manufacturers to develop confectionery, bakery, dairy and beverage products that meet consumer expectations on naturality.
The white paper is a result of a collaboration between GNT, a leading provider of natural food colours, and the Confederation of Indian Industry (CII). Together, they worked with research agency NielsenIQ to examine modern consumer attitudes to food colour in India’s biggest cities.
Download your free EXBERRY® white paper by filling in the form.