Explore EXBERRY® natural pink food coloring
Pink is a bright, joyful shade that can showcase tantalizing flavors, make an impact on social media, and create a sense of sophistication, authenticity, and pleasure. EXBERRY® natural pink food coloring delivers vibrant pink hues in almost any food and drink application.
Pink is strongly associated with sweetness and happiness
A survey of consumers from more than 30 countries worldwide found that pink evokes feelings of love, joy, and pleasure.[1] Pink is a shade that is strongly associated with sweetness.[2] Research suggests that the reason for this may be because sweetness and the color pink are independently linked with .[3] happiness
EXBERRY® pinks are made from fruits and vegetables
Pink EXBERRY® color concentrates are made from non-GMO fruits and vegetables and plants using physical processing methods such as chopping and boiling.
Beetroot
Purple carrot
Sweet potato
Radish
Understanding technical factors is vital when using plant-based pink colors
- Concentrates made from sweet potato, carrot, and radish can provide an excellent source of pink hues in low-pH applications and are fairly heat- and light stable
- Beetroot concentrates are not pH-sensitive but it is heat-sensitive. As such, heating requirements – including temperature and time – must be considered
After a careful screening process, our team will work closely together with you in order to achieve your desired color shade.
EXBERRY® pinks are suitable for many applications
- Confectionery
- Beverages
- Plant-based food and drink
- Cereals and snacks
- Bakery
- Dairy
- Savory
The brightness of pink hues will be influenced by the pH level in EXBERRY® concentrates containing anthocyanin pigments. Concentrates based on beetroot are pH-independent and can provide the most effective solution when heat treatment is limited. As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional pink shades.
EXBERRY® pinks are available in a range of formats
EXBERRY® pinks are available in a range of formats
- Liquid
- Powder
- Micronized Powder
- Oil-Dispersible
- Hard-Panning
- Organic Liquid
- Organic Powder
Our experts are always available to advise you on the best format to choose. Depending on the application and recipe, the recommended EXBERRY® format will be different.
Explore our natural colors
A complete spectrum of shades is possible with EXBERRY® color solutions. Our range utilizes more than 30 fruits, vegetables, and plants. Each raw material has its own technical considerations, and the most suitable option will depend on processing and stability requirements. Whether developing beverages, dairy products, confectionery, plant-based alternatives, or bakery items, we are here to help. We can provide advice on product selection and formulation to enable you to achieve optimal results for your project. All shades are customizable and we offer color matching based on your project.
Get expert advice tailored to your project
We have worked with plant-based colors for over 40 years. Our experts have the knowledge and experience to identify the ideal option for your project.
References
[1] Johannes Gutenberg University ‘Colors evoke similar feelings around the world’ (2020)
[2] Spence, C. et al. ‘On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes’ Flavour (2015)
[3] Spence, C. & Levitan, C.A. ‘Explaining Crossmodal Correspondences Between Colours and Tastes’ i-Perception (2021)