Rise of innovation in salty snacks: Growing appetite for new options
Busy lives demand flexible eating habits – and snacks provide the perfect solution. Snacking has become central to modern food culture, reflecting shifts in consumer behavior, lifestyle, and values. With global snack sales growing by 5% from 2019 to 2024(1), brands are increasingly developing innovative products to satisfy the demand for new and exciting options. Download our report on Next-Gen Snacks and explore top trends in salty snacks, learn about key consumer motivations, and how plant-based colors can be used to boost product appeal.
What you will learn:
- Consumer Motivation: Understand what drives consumer behavior
- Market Growth: The snack industry is expanding rapidly, with opportunities to capitalize on trends
- Color’s Impact: Understand the influence of color on product appeal
Download "Next-Gen Snacks: How trends & color shape the future
„Color plays a huge role in shaping our food experiences. It influences our expectations, our emotions, and even our taste experiences. Plant-based colors help salty snacks create the right first impression while supporting completely natural ingredient lists.“
Dieuwertje Raaijmakers
Marketing Communcations Specialist at GNT
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Unlock your brand‘s potential With EXBERRY® color solutions
The EXBERRY® color portfolio features a complete rainbow of vibrant shades created from non-GMO fruit, vegetables, and plants. They are available in a wide range of formats and can deliver excellent results in almost any application.
- Vibrancy: Competitive product portfolio covering all shades of the rainbow
- Versatile solutions: Formats available to suit all types of applications
- Certified: Non-GMO, Vegan, Halal/Kosher and Organic range available
- Product labelling: Clean and simple labelling to maximize consumer acceptance
Get in touch
Contact us today to discover how EXBERRY® can elevate your snack portfolio.
1 Innova Market Insights ‚Global Salty Snack Trends and Innovation‘ (2024)