Plant-based pink EXBERRY® colors for food and drink
Pink is a bright, joyful shade that can showcase tantalizing flavors, make an impact on social media, and create a sense of sophistication, authenticity, and pleasure. EXBERRY® delivers vibrant pink hues in almost any food and drink application.
Pink is strongly associated with sweetness and happiness
A survey of consumers from more than 30 countries worldwide found that pink evokes feelings of love, joy, and pleasure.[1] Pink is a shade that is strongly associated with sweetness.[2] Research suggests that the reason for this may be because sweetness and the color pink are independently linked with happiness.[3]
EXBERRY® pinks are made from fruits and vegetables
Pink EXBERRY® color concentrates are made from non-GMO fruits and vegetables and plants using physical processing methods such as chopping and boiling.
Beetroot
Carrot
Sweet Potato
Radish
Understanding technical factors is vital when using plant-based pink colors
- Concentrates made from sweet potato, carrot, and radish can provide an excellent source of pink hues in low-pH applications and are fairly heat- and light stable
- Beetroot concentrates are not pH-sensitive but it is heat-sensitive. As such, heating requirements – including temperature and time – must be considered
After a careful screening process, our team will work closely together with you in order to achieve your desired color shade.
EXBERRY® pinks are suitable for many applications
- Confectionery
- Beverages
- Plant-based food and drink
- Cereals and snacks
- Bakery
- Dairy
- Savory
The brightness of pink hues will be influenced by the pH level in EXBERRY® concentrates containing anthocyanin pigments. Concentrates based on beetroot are pH-independent and can provide the most effective solution when heat treatment is limited. As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional pink shades.
EXBERRY® pinks are available in a range of formats
EXBERRY® pinks are available in a range of formats
- Liquid
- Powder
- Micronized Powder
- Oil-Dispersible
- Hard-Panning
- Organic Liquid
- Organic Powder
Our experts are always available to advise you on the best format to choose. Depending on the application and recipe, the recommended EXBERRY® format will be different.
Get expert advice tailored to your project
For over four decades, we have specialized in plant-based colors. Our team of experts possesses the knowledge and experience necessary to determine the perfect option of pink food colors for your project.
References
[1] Johannes Gutenberg University ‘Colors evoke similar feelings around the world’ (2020)
[2] Spence, C. et al. ‘On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes’ Flavour (2015)
[3] Spence, C. & Levitan, C.A. ‘Explaining Crossmodal Correspondences Between Colours and Tastes’ i-Perception (2021)