Plant-based yellow EXBERRY® colors for food and drink

Yellow is associated with joy, amusement and pleasure

Yellow is the lightest hue in the spectrum and research shows the brain can process it more quickly than other shades.[1] A survey of participants from more than six continents found that yellow is most strongly associated with joy, amusement and pleasure.[2]

EXBERRY® Carotene: A natural, eco-friendly and cost-effective solution

Our EXBERRY® Yellow Carotene, derived from Dunaliella salina, stands out as one of the most natural beta carotene alternatives available today.

Cultivated in saltwater, this sustainable colorant has a minimal environmental footprint. With its high concentration, only a small amount is required to create rich, vibrant yellow shades—making it both a cost-efficient and environmentally friendly choice.

Understanding technical factors is vital when using plant-based yellow colors

• Turmeric can deliver vibrant yellow shades but is light-sensitive so benefits from opaque packaging  

• Safflower provides bright yellows with good pH, heat, and light stability 

With decades of experience working with plant-based colors, our team will work closely with you to ensure you achieve optimal results. 

EXBERRY® yellows are suitable for many applications

• Beverages 

• Savory 

• Bakery 

• Confectionery 

• Cereals and snacks 

• Plant-based food and drink 

• Dairy 

Each application has its own technical considerations. In beverages, for example, our yellows deliver exceptional shades, but fruit and vegetable juice concentrates may require a stabilizer to prevent sedimentation

We have the knowledge and technical solutions to provide effective results for almost any product category and challenge.