Plant-based yellow EXBERRY® colors for food and drink
Yellow is a color closely associated with happiness, and when it comes to food and drinks, it can help create a stimulating, uplifting, and enjoyable experience.
With EXBERRY®, you can achieve vibrant, eye-catching yellow shades using our natural yellow food coloring, perfect for making your products stand out and capture attention. Learn more about the natural yellow solutions in the EXBERRY® portfolio.
Yellow is associated with joy, amusement and pleasure
Yellow is the lightest hue in the spectrum and research shows the brain can process it more quickly than other shades.[1] A survey of participants from more than six continents found that yellow is most strongly associated with joy, amusement and pleasure.[2]
EXBERRY® yellows are made from fruits, vegetables and plants
Yellow EXBERRY® color concentrates are plant-based and valued worldwide for their vibrancy, versatility, stability and ease of use.
Turmeric
Safflower
Pumpkin
Carrots
EXBERRY® Carotene: A natural, eco-friendly and cost-effective solution
Our EXBERRY® Yellow Carotene, derived from Dunaliella salina, stands out as one of the most natural beta carotene alternatives available today.
Cultivated in saltwater, this sustainable colorant has a minimal environmental footprint. With its high concentration, only a small amount is required to create rich, vibrant yellow shades—making it both a cost-efficient and environmentally friendly choice.
Understanding technical factors is vital when using plant-based yellow colors
- Turmeric can deliver vibrant yellow shades but is light-sensitive so benefits from opaque packaging
- Safflower provides bright yellows with good pH, heat, and light stability
With decades of experience working with plant-based colors, our team will work closely with you to ensure you achieve optimal results.
EXBERRY® yellows are suitable for many applications
- Beverages
- Savory
- Bakery
- Confectionery
- Cereals and snacks
- Plant-based food and drink
- Dairy
Each application has its own technical considerations. In beverages, for example, our yellows deliver exceptional shades, but fruit and vegetable juice concentrates may require a stabilizer to prevent sedimentation
We have the knowledge and technical solutions to provide effective results for almost any product category and challenge.
EXBERRY® yellows are available in a range of formats
- Liquid
- Powder
- Micronized powder
- Oil-dispersible
- Hard-panning
- Organic liquid
- Organic powder
Our experts are always available to advise you on the best format to choose. Depending on the application and recipe, the recommended EXBERRY® format will be different.
Get expert advice tailored to your project
We have worked with plant-based colors for over 40 years. Our experts have the knowledge and experience to identify the ideal option for your project.
References
[1] Wool, L. E. et al. ‘Salience of unique hues and implications for color theory’ Journal of Vision (2015)
[2] Johannes Gutenberg University ‘Colors evoke similar feelings around the world‘ (2020)