WHAT'S NEW
Non-GMO Project Verified Colors
COLOR PORTFOLIO
- 05.11.22
Navigating the approval process for non-GMO products is a confusing, expensive, and time consuming process for food and beverage manufacturers. GNT created its expansive new portfolio of non-GMO Project Verified products to eliminate the complex verification process encountered by developers who attempt to independently certify their applications.
The products within this portfolio carry the “Non-GMO Project Verified” seal which consumers find “highly meaningful” and use as a benchmark when seeking out non-GMO products. The easily recognizable verification label allows manufacturers to reach a wider audience by sending a message of trust, transparency and authenticity to the consumer.
All of GNT’s colors are able to qualify for non-GMO approval, but the selection of products within this portfolio are certified by North America’s only third-party nonprofit verification initiative. It is the highest quality product labeling and certification system, assuring consumers that products have been scrupulously evaluated for compliance by an independent party with measurement tools developed by industry experts.
Ultimately, this verification saves product developers time and money since it eliminates the need for independent non-GMO approval. Retailers reported in 2021 that products carrying the Non-GMO Project Verified seal carried the distinction of being the “fastest dollar growth trend in their stores.”
GNT USA’s Vice President Jeannette O’Brien says:
As the food and beverage industry’s leading natural coloring solutions company, GNT strives to create a gold standard level of customer service for food and beverage manufacturers. This Non-GMO Project Verified portfolio reflects the company’s mission to save their customers time and money by doing the heavy lifting for them.”
Get in touch to learn more about how GNT’s Certified Non-GMO Project product portfolio can eliminate the complications of Non-GMO verification for your company