Today’s shoppers want healthy, natural beverages that deliver an emotional, sensory experience – and color is at the very heart of that.
Consumers are taking a prevention over cure approach to health and are actively looking to boost their levels of physical and mental wellbeing. Moreover, naturalness is something that is of high importance to consumers, with them believing it to be healthier, more trustworthy, more sustainable, and better quality. Finally, consuming food and drink isn’t just about nourishment and convenience – it’s an emotional, sensory experience – Color is at the very heart of that.
Download EXBERRY® by GNT’s guide to the top trends in soft drinks now for our top tips on how to use the power of plant-based color to connect with consumers.!