Fact sheet: Spectacular shades in pet food with plant-based EXBERRY® ingredients
Color plays a key role in shaping how pet food is perceived. It helps signal quality, highlight flavor and functionality, and create clear product differentiation on the shelf. At the same time, demand for natural, trustworthy ingredients is rising across the European pet food market.
But meeting both expectations, appealing appearance and clean-label positioning, can be a challenge. This guide introduces how plant-based EXBERRY® ingredients can help you deliver various shades while aligning with market trends toward natural formulations.
What you will learn:
- Plant-based ingredients in pet food
- The EXBERRY® Pet Food range
- Suitable applications
- Product classification
