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Carmine is a natural additive colorant made from the inedible cochineal insect using chemical processes. This means it is incompatible with vegetarian, halal, and kosher diets and fails to match up to modern expectations on clean ingredient lists. Carmine is also notorious for its price volatility, can be subject to supply shortages, and poses an allergy risk.

The plant-based solution for red

EXBERRY® plant-based colors are the ideal alternative to carmine for beverage applications. Based on the concept of coloring food with food, they are created from non-GMO fruit, vegetables, and plants using physical processing methods. Due to the way they are made, in some countries they are considered to be food ingredients rather than additives and support completely clean and clear label declarations. For example, they might be listed as “carrot and blackcurrant concentrates.”