Our misson and values: Driving a healthier future with plant-based ingredients

It’s our mission to create plant-based ingredients to drive a healthier future for people and planet. This mission is our guiding light that provides direction and drives our everyday work. Read more about our mission and values. 

Radish Field - Mission and values

Nature is at the heart of EXBERRY® and GNT

Ever since our foundation, we have strived to capture the colorful goodness of nature and offer it to our customers in the most natural form. We’ve always worked closely with nature to create our colors and understand that we need to treat our planet and its people with the utmost care. 

We are the market leader in sustainable, plant-based colors

Every day, we earn our customers’ trust by delivering innovative solutions and exceptional performance. We empower our customers to create more natural products. Whether cutting out artificial colors or creating clean and clear labels, we can deliver the plant-based solutions they need.

We believe in integrity, caring, commitment, and a pioneering approach. These values form our shared compass and allow us to stay ahead so we can deliver the best possible solutions for our customers.

Two GNT employees at work in the office

Integrity

Partnership built on trust

As a food and beverage manufacturer, you want to work with a color supplier you can trust.

At GNT, we believe we can only truly maintain trust by acting with integrity in all that we do.

We must always be honest, demonstrate strong moral principles, and show clear judgment. When we give our word, we make sure to deliver.

This gives our customers reassurance that we’ll always do the right thing, even when no one’s watching.

Commitment

Dedicated to driving results

Consumers expect the highest quality products every time. As a manufacturer, you should expect nothing less from your suppliers.

GNT is a global leader in plant-based colors. We set the highest standards for ourselves and we work tirelessly to make sure we always bring you the very best.

That means taking responsibility and sticking to our word. It means upholding our standards at all times. It means planning ahead and taking action to maintain that performance over the long term.

For every customer, in every task, our attitude is always the same. When we commit, we deliver.

GNT factory employee at work
GNT employees collaborating in the office

Caring

Supporting your success

When you’re selecting a supplier, you want to know they genuinely care – about each other, about the products, and about your business.

GNT is a second-generation family-owned company, and we live the family spirit. At its core, that’s about care.

We share our knowledge. We help each other develop. We collaborate with colleagues near and far to find the answers we need.

Our philosophy fosters a positive environment focused on acceptance, belonging, respect, and support. This helps us stimulate ideas and innovation so that we can unlock new possibilities for your business.

Pioneering

Keeping you at the cutting-edge

Innovation is at the heart of today’s food and drink industry. To set your products apart, you need a color supplier who can help bring your vision to life.

We have been revolutionizing the food color market since 1978, and we retain the same ambitious attitude today.

Our pioneering spirit means we work constantly to deliver innovative solutions to our customers’ needs. Rather than dwelling on problems, we focus on finding answers – even if it means rethinking assumptions and testing boundaries

This helps us rapidly transform new ideas into new products and services, so we can help you launch innovative food and drink that stands out from the crowd.

GNT lab employees in the lab

Support us in driving a healthier future

To fulfil our mission and make our vision a reality, we need to collaborate with like-minded people. Do you recognise yourself in our mission and values? Contact us and start the conversation.