EXBERRY® Coloring Foods provide the most natural way to deliver color as they are– produced from fruits, vegetable and edible plants through physical processing methods. This makes them significantly different from both artificial and selectively-extracted additive colors.
In general, there are three predominant classifications for food colors:
Source: EU Guidance Notes on the classification of food extracts with colouring properties, Version 1, 29.11.2013 (Download)
‘Coloring Food’ is a regulatory classification established in Europe. Many other markets have also adopted this coloring category on a local level to meet with growing consumer demand for increasingly natural products. The term defines a specific group of coloring ingredients derived solely from fruits, vegetables and edible plants, that is manufactured using a physical process with the addition of no chemicals other than water. Coloring Foods support a clean- and clear-label strategy, appearing on ingredient labels as ‘concentrates (carrot, cherry…)’ or ‘Coloring Food (concentrate of carrot, cherry...)’.
In the United States’ Coloring Foods appear on ingredient labels as ‘fruit and/or vegetable juice (for color)’ or in the case of spirulina as ‘spirulina extract (for color)’.
Different ways of labelling are possible. Pease ask our Regulatory Support Service for details.
According to the EU Guidance Notes, which are also acknowledged by other countries, Coloring Foods should comply with the following principles: