Plant-based purple EXBERRY® colors for food and drink

EXBERRY® purples have the power to make any ordinary food or beverage look unusual and intriguing. Purple is an uplifting, calming, and stimulating shade that can represent both contemporary and classic flavors. The phytonutrient content inherent in purple fruits and vegetables is also in high demand among health-conscious shoppers. 

Purple influences the perception of bitterness and sweetness

Studies show purple can be used to help communicate both bitter and sweet tastes. It also has powerful cultural meaning. It is seen as an introspective color that relates to the imagination and spirituality. It is often cited in psychological studies as uplifting, calming, and stimulating. It is used in the marketing world to signal calm, creativity, and imagination. 

EXBERRY® purples are made from fruits, vegetables and plants

Purple EXBERRY® color concentrates are plant-based and valued worldwide for their vibrancy, versatility, stability and ease of use.   

Black carrot



Understanding technical factors is vital when using plant-based purple colors

  • Purple concentrates containing natural anthocyanin pigments can deliver excellent results in the vast majority of applications but can cause a color shift with changing pH values 
  • It is also possible to achieve purple and lavender hues by mixing spirulina concentrates with red and pink plant-based colors 
  • Many beverages are acidic and can create challenges for natural purple coloring solutions. In such instances, the EXBERRY® Blue Beverage Solution [HYPERLINK] can be used to allow spirulina to remain temperature- and acid-stable 


After a careful screening process, our team will work closely together with you in order to achieve your desired color shade. 

EXBERRY® purples are suitable for many applications

  • Confectionery
  • Beverages
  • Plant-based food & drinks
  • Cereals & snacks
  • Bakery
  • Dairy
  • Savory


The pH level will play an important role in determining the brightness of the purple hues in many applications. As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional purple shades. 

EXBERRY® purples are available in a range of formats

  • Liquid
  • Powder
  • Micronized powder
  • Hard-panning
  • Organic liquid
  • Organic powder

Our experts are always available to advise you on the best format to choose. Depending on the application and recipe, the recommended EXBERRY® format will be different. 

Get expert advice tailored to your project

We have worked with plant-based colors for over 40 years. Our experts have the knowledge and experience to identify the ideal option for your project.