Plant-based blue EXBERRY® colors for food and drink

Use blue for a sense of mystery and excitement

A global survey found that blue is most strongly associated with relief and contentment.[1] It is a color that is seen to reduce stress and induce peace and calm while, in the marketing world, it is widely used to create a sense of security and trust.  

Research shows that global consumers do not strongly correlate it to bitter, salty, sour, sweet, or umami flavors.[2] Due to the lack of preconceptions around blue flavors, it can be used to generate a sense of mystery and excitement. 

Understanding technical factors is vital when working with spirulina

• Spirulina contains the natural pigment phycocyanin, which can be used to achieve vibrant blue shades 

• To get the best out of spirulina-based colors, it is important to protect the phycocyanin from high temperatures and acid during the manufacturing process  

• Syrups can be used to help insulate the phycocyanin 

EXBERRY® pioneered the production of blue colors made from spirulina and we have the know-how to ensure you get the results you need. 

EXBERRY® blues are suitable for many applications

• Confectionery
• Beverages
• Cereals & snacks
• Bakery
• Dairy & plant-based dairy
• Savory

Each application has its own technical considerations. For example, the EXBERRY® Blue Beverage Solution can be used to allow spirulina to remain temperature- and acid-stable in RTD beverages.  

As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional red shades. 

EXBERRY® blues are available in a range of formats

• Liquid
• Powder
• Micronized powder
• Oil-dispersible
• Hard-panning
• Organic liquid
• Organic powder

Our experts are always available to advise you on the best format to choose. Depending on the application and recipe, the recommended EXBERRY® format will be different.