Plant-based orange EXBERRY® colors for food and drink

Orange influences the perception of sour and sweet flavors

A global survey exploring the feelings colors evoke shows that orange is most widely associated with joy.[1] It is seen as a color of summer sun as well as autumnal harvests. It is associated with healthy foods including citrus fruit, ginger, carrots, and pumpkins and the color is commonly connected to both sour and sweet flavors.[2] 

Understanding technical factors is vital when using plant-based orange colors

• The carotenoid pigments naturally contained in EXBERRY® products from carrots, pumpkins, and paprika can sometimes shift yellow in the presence of oil, high sheer, and heat 
• Alternative orange shades can be achieved by blending yellow and red concentrates 

We are known worldwide for our technical support and will ensure product formulation – or reformulation – is as smooth as possible. We offer a wide selection of products and can provide solutions to the vast majority of challenges that may arise. 

EXBERRY® oranges are suitable for many applications

• Beverages 

• Savory 

• Bakery 

• Confectionery 

• Cereals and snacks 

• Plant-based food and drink 

• Dairy 

Technical considerations vary for each application. As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional orange shades. 

EXBERRY® oranges are available in a range of formats

• Liquid
• Powder
• Oil-dispersible
• Oil-soluble
• Organic powder

The EXBERRY® team can provide advice on which format is best suited to your application needs.