EXBERRY® plant-based orange food coloring
Food and drink play a crucial role in emotional wellbeing. EXBERRY® orange shades can unite consumers with a feeling of joy, combining the stimulation of red with the cheerfulness of yellow. Learn more about EXBERRY® natural food coloring and the endless possibilities for your food and beverage applications.
Orange influences the perception of sour and sweet flavors
A global survey exploring the feelings colors evoke shows that orange is most widely associated with joy.[1] It is seen as a color of summer sun as well as autumnal harvests. It is associated with healthy foods including citrus fruit, ginger, carrots, and pumpkins and the color is commonly connected to both sour and sweet flavors.[2]
EXBERRY® oranges are made from fruits, vegetables and plants
Orange EXBERRY® color concentrates are plant-based and valued worldwide for their vibrancy, versatility, stability and ease of use.
Orange carrot
Paprika
Annatto
Safflower
Understanding technical factors is vital when using plant-based orange colors
- The carotenoid pigments naturally contained in EXBERRY® products from carrots, pumpkins, and paprika can sometimes shift yellow in the presence of oil, high sheer, and heat
- Alternative orange shades can be achieved by blending yellow and red concentrates
We are known worldwide for our technical support and will ensure product formulation – or reformulation – is as smooth as possible. We offer a wide selection of products and can provide solutions to the vast majority of challenges that may arise.
EXBERRY® oranges are suitable for many applications
- Beverages
- Savory
- Bakery
- Confectionery
- Cereals and snacks
- Plant-based food and drink
- Dairy
Technical considerations vary for each application. As a pioneer in plant-based colors, we help you overcome your challenges and achieve exceptional orange shades.
EXBERRY® oranges are available in a range of formats
- Liquid
- Powder
- Oil-dispersible
- Oil-soluble
- Organic powder
The EXBERRY® team can provide advice on which format is best suited to your application needs.
Explore our rainbow of color solutions
We offer a full rainbow of natural, plant-based food colors applicaple for every application. Learn more about our natural food colors, and explore the endless possibilities for your food or beverage application.
Get expert advice tailored to your project
We have worked with plant-based colors for over 40 years. Our experts have the knowledge and experience to identify the ideal option for your project.
References
[1] Johannes Gutenberg University ‘Colors evoke similar feelings around the world‘ (2020)
[2] Spence, C. et al. ‘On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes‘ Flavour (2015)